What is negotiation?
Negotiation takes place when two or more people, with differing views, come together to attempt to reach agreement on an issue. It is persuasive communication or bargaining.
“Negotiation is about getting the best possible deal in the best possible way.”
- Define what is meant by negotiation and apply that to a number of different contexts
- Identify factors that can determine the outcome of a negotiation
- Plan a strategy for successful negotiation
- Understand the principle of ‘win-win’ negotiations

Negotiation is the principal day-to-day activity of most professionals. Negotiation occurs in business, non-profit organizations, legal proceedings, among nations and in personal situations in everyday life. Every corporate professional whether working in human resources, purchase, marketing, operations, projects, finance or any other function needs to negotiate with team members and stakeholders to deliver the desired outcome.
Every individual wanting to hone his/her negotiation skills also need to understand how our brain and thinking processes affect one’s style. This will help to fine tune one’s style and strategies to get more satisfactory outcomes.
The field of Negotiations is no different from the other areas of management where supplementing our experiential learning with theoretical framework has unfailingly produced enhanced performance. The same time tested recipe can add to our skills and comfort level particularly in negotiations involving complex, multiple issues and conflicting interests. The importance of relationship and how to factor it in our negotiation forms an important part of our workshop.